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Pin Digital now a Microsoft adExcellence Member

29 June 2009

Following on from our work in becoming a Google Adwords Qualified Company, our Online Marketing Account Manager, Patrick Moogan, has passed the Microsoft adExcellence Exam.  Patrick passed with an excellent score of 90.5%.  The exam tests knowledge of the MSN adCentre which is the Microsoft Search Pay-per-click system now being used on Bing.

Patrick said: "Although Microsoft has a smaller market share than Google when it comes to search, we still feel that it can be a valuable source of traffic for our clients.  Therefore expanding our knowledge of how to run PPC ads on Microsoft search engines is essential for us and our clients.

With the re-branding of Live Search as Bing, Microsoft is hoping to challenge Google and their domination of the search market in the UK.  In particular Microsoft want to become the leader in providing the most relevant local search results.

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