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Facebook Deals launches in the UK

1 February 2011

Following a successful launch in the United States in November last year Facebook yesterday launched Facebook Deals in the UK. The service allows user to receive targeted deals from nearby businesses based on their currently location or where they are currently checked-in.

The service will highlight local businesses which currently have deals on. Clicking on that business will show the deals available. The user then simply shows this deal on their smartphone screen to the shop to receive the deal.

Launch Facebook Deal partners in the UK will include Starbucks, YoSushi, Argos, Debenhams, Alton Towers and McDonalds.

Initiatives such as this are likely to widen the appeal of social media and will encourage users to not just use Facebook to check a friend's status, but also to save money.

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