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A Prosperous 2005 Online
7 January 2005
Whether your company has a simple awareness website or a fully functioning database driven solution, if you want to succeed online in 2005 then you may wish to ask yourself the following key questions.
1. Can you be found?
Many companies invest thousands in the development of websites and online stores but fail when it comes to effectively promoting them online. Perform a simple search for your company name in search engines such as Google and Yahoo; does your company consistently appear in the top results? Now try again using keywords relating to the products and services you offer.
Most Internet users frequently use search engines to help locate goods and services. It's no surprise therefore that raising your visibility on the major search engines can lead to a huge increase in visitors to your site and ultimately an increase in sales.
For more about search engine optimisation please click here
2. Is your website content up-to-date?
Out-of-date or inaccurate content is an instant turn off for online users and surveys have proved it to be one of the key reasons for people to click away from your site to that of a competitor.
Simple tell tale giveaways such as “site last updated 12th November 2003” and (c) 2003 should be either updated or at the very least removed. The most preferable route to ensure success is to actually keep the content fresh and up-to-date.
Consider investing in a website content management system. This will empower you to change the content on your own website without having to pay for the services of a web developer every time you want to make a change.
For more about website content management systems please click here
3. Is your website accessible?
The Disability Discrimination Act came into force on October 2004 and states that website owners should take 'reasonable steps’ to make their sites accessible by disabled users or provide a reasonable alternative method of providing the service.
In a recent survey by the RNIB most company failed to meet the requirements. Does your website comply with this new legislation?
For more about website accessibility please click here
4. Do you know who is visiting your website?
Do you know how many visitors your website receives? Do you also know where these visitors came from, what pages they visited, how many pages they viewed and where they left your website?
Knowledge is power and on the Internet that knowledge is more accessible than ever before. Using the latest technology you can measure your site’s success 24 hours a day, 7 days a week.
For more about hosting and website statistics please click here
5. Are you getting results?
Are you happy with the return on investment your online activities are giving you?
2005 looks set to be a prosperous year for companies trading online and those taking advantage of Internet based technologies. Retailers have reported record online sales this Christmas, broadband connections have reached record levels and e-business investment is higher than it was during the peak of the .com boom.
Now is the time to act to ensure 2005 is a prosperous online year for your business.
For more information or a free consultation please feel free to contact us.
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