E-Marketing
Pin Digital are experienced at developing and delivering
effective e-marketing campaigns. Our areas of expertise include e-mail
marketing, search engine optimisation, electronic newsletters and viral
marketing.
E-mail Marketing
E-mail marketing is very cost effective and the results can be easily
monitored. We can help develop targeted communications to be e-mailed to target
audiences such customers, prospects, suppliers and the press.
These e-mails can be personalised to the individual and made to be visually
appealing possibly by the use of HTML. E-mail addresses can be acquired and be
sourced in a number of ways, your website itself can act as a great data
capture tool.
E-mail marketing system
We have developed a comprehensive yet easy to use e-mail marketing system
enabling you to send e-mails to your entire database, or pre-selected groups at
the touch of a button. The system allows you to send either plain text or
nicely designed HTML e-mails based on any number of pre-designed templates.
The system also automates the facility for users to opt out of the mailing
list, ensuring you comply with the latest legislation concerning e-mail
communications and ‘Spam’.
Electronic newsletters
Electronic newsletters and bulletins work very much in the same way as e-mails
and can be sent to a list of pre-defined subscribers at the touch of a button.
Search Engines and Directories
We can help promote your business on all the major Search Engines and
Directories. At Pin Digital we have a deep rooted understanding of the
Search Engine Optimisation industry and can help you to
achieve significant results.
Click here to read more about our search engine optimisation services.
Pay for Position Services
Many search engines have now adopted Pay for Position and Pay
Per Click models. Some examples include:
-
Espotting
-
Google Adwords
-
Overture
Our experience allows us to help you to achieve maximum exposure and ROI.
Paid Directory listings
We can advise on the the more popular directories where paid listings can
help to generate targeted traffic to your website.
Banner Advertising and Rich Media
We can deliver effective banner advertising strategies based on varying cost
models including CPC or CPM and PPM.
Our creatives can help with the design of anything from simple banner
advertising design to full rich media adverts to ensure you stand out from
the crowd and deliver your marketing message in the most effective way.
Viral Marketing
Viral Marketing is the phenomenon that facilitates and encourages people to pass
along a marketing message. We can help develop viral marketing campaigns that
hit the right spot to ensure maximum exposure for you and your organisation.
Co-ordinating on and off-line marketing
We help ensure the seamless integration of your online and conventional offline
marketing activities. We are happy to work with third party organisations to
ensure your online activities are an effective and important part of your
overall marketing communications mix.
Further Information
|
|
|