Case Study
The Client
 RW Greeff is a division of Univar the
world’s leading chemical distribution company. RW Greeff is a specialist
company in the supply of industrial consumables focused on the automotive,
industrial, electronic, engineering and food & beverage sectors.
RW Greeff has served UK Markets for over 125 years and prides itself on
providing it’s customers with the highest quality industrial products whilst
delivering first class solutions and service.
The Challenge
RW Greeff had an existing web presence which was integrated as a small part of
their parent company Univar’s corporate website. Their area of this website
displayed very limited information about the company. As a multi million pound
turnover company in its own right, RW Greeff required their own identity
online.
They wanted a new standalone website that would help promote information about
the company and act as a communication tool for both prospective and existing
customers as well as staff.
They also wanted the ability to display their extensive catalogue of products
with up-to-date product information and enable customers to order products
online.
The Solution
 Pin Digital developed a bespoke
administration system to provide the marketing team at RW Greeff with the
ability to maintain the website entirely in-house, without the need for
technical programming knowledge.
The administration system included a Content Management System which allowed RW
Greeff staff to update all the content on the website at any time by means of a
simple to use in-line editor. The system also allowed staff to manage the
online ordering system with features such as the ability to add and delete
product information as well as administer orders and accounts.
The website was developed to make use of the latest technology including
ASP.Net, XML and SQL server. The choice of technology helped to ensure a
feature filled, yet easy to use website, as well as optimising the website for
speed, compatibility and ease of use.
At the same time as the website design and development, Pin Digital carried out
several other projects for RW Greeff including:
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Creation of a new corporate identity and brand guidelines.
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Design and print a number of large scale company posters representing each of
the company’s key markets.
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Design and print of a new product brochure.
The Bottom Line
RW Greeff now has its own standalone website which contains extensive
information about the company and its complete range of products all of which
can now be ordered online. Content on the website is easy to maintain, ensuring
the information provided is always kept up-to-date.
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I worked with Pin Digital for a number of months on a number of related
projects including the new website development and several design and print
jobs and I am extremely happy with the results. We continue to retain their
services and have a very good working relationship.
Vicki Hewins, Marketing Manager, R W Greeff
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Project Specification
| COMPANY: |
RW Greeff |
| SECTOR: |
Industrial |
| THE SOLUTION: |
Website Development
Graphic Design |
| URL: |
www.rwgreeff.co.uk |
| TECHNOLOGY: |
Windows 2000 Server
ASP.Net
SQL Database
XML |
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