Pin Digital Blog

We often get clients ask us questions about social media and how it affects their online business. The most common question we get is – “Should we have a Facebook and Twitter account?”Our answer is pretty much the same everytime – “it depends” Photo Credit - Matt Hamm The answer isn’t as simple as yes or no.  It genuinely does depend on the client and the market they are working in.  We work with many clients across varied industries, some B2C and some B2B, some both. We tend to get asked this question by clients who we currently run SEO... [More]

Sometimes in the world of SEO, you can get too deep into the technical side of things.  It can be very easy to concentrate too much on getting long term results in the organic results which means you can forget about the other ways of getting quality traffic to your website.  Don't get me wrong - a long term SEO strategy is one of the best marketing tactics there is.  However don't overlook the quick wins that can bring an increase in traffic in a shorter timescale.  So in light of this I thought I’d talk about some of the alternative ways of getting traffic to your w... [More]

I was fortunate enough to be able to speak at the latest Think Visibility conference at the Alea Casino in Leeds over the weekend.  Once again it was a great conference that is very different to others that I’ve been to, also the fact this was my first ever speaking slot at a conference made it even more interesting (scary!) for me.Think Visibility focuses on “the items that usually get left out of the web process” and attracts a wide range of attendees from SEO companies, design and development companies, as well as self-employed affiliate marketers.  It is differe... [More]

Last week I travelled down to London for the SEOmoz/Distilled Pro Training.  It was the first time that the training had made the trip “across the pond” from Seattle where it is normally held.  It was a great conference and the guys did a great job of the organisation and the presentations given were all very advanced. I’ve summarised my top 10 actionable points from the conference below which hopefully you will find useful. 1.    Will Critchlow gave several talks, one of which was on Google Analytics.  He talked about a cool Excel add-on calle... [More]

I've often thought about how the position of a link on a webpage can affect its ability to pass trust and PageRank.  We've all seem websites which have horrible looking footers or headers which seem to be stuffed with useless links to bad quality external websites or internal pages which are being targeted with keywords.  The way these links are presented isn't always very helpful to the user, if this is the case, then it would make sense that Google gives less value to these links than they would to links right in the middle of the page or in the middle of content. In his latest Go... [More]

So I was sitting in the office a few days ago and I saw a reference to Search Engine Ranking factors created and published by SEOmoz.  It was one of the first documents I read when I joined Pin Digital and I think its a must read for anyone who works in search marketing.Anyway, this reference made me quickly open a spreadsheet a start to list what factors I believed played a part in the Google Search Algorithm.  I just listed them as quickly as I could, then kept it open in the background as I did some client work.  I flicked back every so often to add more ideas to the list.&nb... [More]

I was fortunate enough to be allowed to leave the office for a day and go down to London for SMX London 2009.  Looking at the lineup and the topics covered, I knew this was going to be a good conference and hopefully one where I could take away some ideas for client websites.  I attended the second day which covered mainly organic SEO subjects. It was a great conference and all of the presentations I attended were well worth it, I've decided to write a summary of the conference and expand a little on some of the ideas that came out of the day. Blow your Mind Link Building Technique... [More]