Pin Digital Blog

The Online Marketing team at Pin Digital are now qualified in Google AdWords and MSN adExcellence.  For those of you who are unfamiliar with these programs, they are the Pay per Click platforms for Google and MSN (now Bing).  Both platforms operate on an auction system whereby you bid on target keywords.  Your bid will reflect (along with other quality factors) where in the Google and Bing search results you appear for that keyword.  There is potentially a lot of traffic and revenue to be gained from running campaigns on Google and Bing.   Tracey and myself took ... [More]

I'm sure many of you out there who are Google AdWords users will have been using the new user interface over the last few months.  We started to see the new interface being beta tested on client accounts before it slowly got rolled out to more people.  I hate to say it but I'm not a massive fan of the new system.  At first it was very impressive, I generally found it easier to find and sort data how I wanted it.  It was a little clunky and slow but I could accept this as it was a new feature being tested so there were going to be a few bugs.  However several months on ... [More]