You are here:  Home  >  About Us  >  Our Approach

Our Approach

Over the years we have developed project processes to help us maximise the efficiency and effectiveness with which work is carried out. We offer a flexible approach but a typical web project life cycle would consist of the following stages.


The first step in the process is to identify the client's objectives. To do this we need some understanding of their operating environment, target markets and business plans and strategies. Through consultation we can help develop a strategic project definition which will form the foundation upon which the project is based.


Both functional and technical specifications will communicate and clarify the planned development to all parties involved. This ensures everyone has a shared vision of what the project should achieve and how we intend to achieve it.

Design / Prototype

This is where the project starts to take shape. Designs will be created to fulfil the requirements laid out in the previous two stages. The approved design will become part of the project specification.

Construction / Implementation

The creative and technical teams work together with the client to produce a deliverable solution that meets with the requirements laid out in the specification document.

Final Testing

Although testing is carried out at key stages throughout the construction / implementation stage, a final intensive stage of testing is required to add a further level of assurance. At this stage a usability study is also highly recommended to ensure that research and assumptions put together by the project team meet with the needs and expectations of the intended audience.

Launch / Handover

Training and supporting documentation are provided prior to the launch and handover of the project. This ensures that the customer is confident and comfortable with the operation of the site and any maintenance, such as content management, that is under their control.

Evaluate / Maintain / Promote

Pin Digital are able to offer various maintenance packages to suit, from complete management of the site to self management by the client. Furthermore we provide marketing support to ensure the site is promoted effectively and successfully. Finally, we arrange regular client review points to evaluate the success of the project and identify continuing targets and supporting strategies.

What Our Clients Think

Pin Digital have been a pleasure to work with, from initial contact, an excellent site and prompt and efficient support.
Vince - Northern Warks Tourism Association

Pin Digital are extremely staightforward to work with and can clearly communicate with non technical project managers like myself.
Victoria Savory - CBPE Capital