Search Engine Optimisation
Search engines are used regularly by most Internet
users to help locate goods and services. It's no surprise therefore that
raising your visibility on the major search engines can lead to a huge increase
in visitors to your site. Search Engine Optimisation
(SEO) should play an important part in any online marketing
campaign.
The Top Search Engines
Google, Yahoo and MSN account for almost 90% of all search
traffic. If you also include the search engines and directories they feed
results to, such as Ask Jeeves and AOL Search then a staggering 97%
of search traffic comes from the top three search engines. This
knowledge helps us to focus our efforts and ensure our SEO campaigns offer
the best return on investment.
Avoid the Pitfalls
Unfortunately getting to the top of the search engine results pages (SERPs)
isn't always easy, especially if you are competing with others for a
competitive keywords or phrases. Neither is it easy knowing where to go for
help as almost every web design company in the land claim be Search Engine
Optimisation experts.
Ask most web design companies who claim to have SEO experience to
explain ' the sandbox', 'florida' and "page rank" and they will more
often give you a blank look as opposed to an informed answer. At Pin Digital we
have a deep rooted understanding of the SEO industry and can help you to
achieve significant results.
Optimisation Techniques
Many SEO companies adopt so called "black hat" techniques such as cloaking,
hidden text and keyword spamming (keyword packing). Many of these techniques
can help obtain high placements on the search engine results pages, however you
run a serious risk of being penalised or even banned once the Search
Engines detect these techniques, as they almost always do.
At Pin Digital we favour white hat techniques ensuring your success on the
search engines wont be short lived. To achieve high rankings we can help you
with some of the following:
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Choice of keywords
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Delivery of targeted pages
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Design and coding of pages
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Page content and keyword density
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Link building and analysis
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Use of meta tags
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Use of alt tags for images
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Paid directory and search engine inclusions
This is not an exhaustive list but should help give you a better understanding
of some of the criteria need to rank well in the SERPs.
Measuring and tracking success
The Search Engine algorithms are constantly changing. With the use of
server-side analytical statistics we will regularly monitor your website
traffic, as well as the SEO market to ensure you have regular and
measurable results.
Further Information
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